Its a curious fact that a search on the Google Adwords tool for the word charity reveals that the current top selling related phrase is Marks and Spender at £27.07 per click. I think whoever puts in their google adwords got it wrong! They have over 200 Adword phrases ranging from 4p/click to over £25. Thats an advertising budget!

Here are the top PPC M & S Keywords.

marks and spencer wedding insurance £25.42
marks and spencer co uk £24.43
marks ans spencer £22.42 marks and spencer com £21.70
www marks and spencer co uk £20.84
marks and spencer clothes £19.52
marks and spencer on line shopping £19.08
marks and spencer uk £17.73
marks and spencer online shopping £17.22
marks and spencer flowers £16.94
marks and spencer shoes £16.30
www marks and spencer £14.87

Of course I prefer the spoonerism of Sparks and Mensa… but then I would!